Real-time SDR to HDR

Richer light and colorfor the video you already have.

Reborneye converts live streams and existing SDR content to HDR, with light and color adjusted scene by scene.

SDRHDR

Illustrative SDR / HDR comparisonFull HDR viewing requires a compatible display and playback setup.Simulated for SDR screens — the real difference needs an HDR display.

Commercially deployed in live golf broadcasts.

Light and color,
adjusted to the scene.

Reborneye analyzes each scene and adapts its SDR-to-HDR mapping, balancing highlights, shadows and color as the content changes.

HighlightsControls highlight intensity for a balanced picture.
ShadowsBrings out visible detail in darker areas.
ColorKeeps colors rich while limiting oversaturation.
Scene changesAdapts to changing scenes while limiting unwanted brightness and color shifts.

A sunset over a rocky shore through Reborneye — the bright sky keeps its detail — Control bright highlights while retaining visible detail.Simulated for SDR screens — the real difference needs an HDR display.

The same sunset after a fixed conversion — the bright sky blows out — Control bright highlights while retaining visible detail.Simulated for SDR screens — the real difference needs an HDR display.

A toucan through Reborneye — rich color that stays separated — Keep colors rich without pushing saturation too far.Simulated for SDR screens — the real difference needs an HDR display.

The same toucan after a fixed conversion — color oversaturates and flattens — Keep colors rich without pushing saturation too far.Simulated for SDR screens — the real difference needs an HDR display.

Your scene. Preserved.

Reborneye adjusts brightness and color without generating new objects or scene content.

The HDR ecosystem
is already here.

From TVs and mobile devices to streaming platforms, HDR support is already in place. Bring your existing SDR content into that ecosystem with Reborneye.

The technology is ready.

Screens

TVs, monitors, laptops, mobile devices and consoles.

Services

Prime Video
Disney+
HBO Max
Hulu
Paramount+
Peacock

Your existing content.

SDR

Live feeds. Finished videos.
Content libraries.

HDR display · SDR signal

Make more of the screens
your viewers already use.

Explore the HDR range

More room for light

SDR is mastered around 100 nits. The PQ signal can describe up to 10,000 nits; that's a signal range, not screen output.

More room for color

On the CIE 1931 chart, BT.2020 used for HDR spans a much wider area than BT.709 used for SDR.

From live streams
to content libraries.

Add HDR conversion to your existing SDR production workflow, for both live streams and finished content.

01 / LIVE

Bring HDR to your live stream.

Convert your existing SDR feed to HDR in real time, within your live workflow.

02 / PRODUCTION

Create an HDR version.

Turn finished SDR videos into HDR versions for delivery and upload.

03 / LIBRARIES

Bring your library into HDR.

Create HDR versions of existing titles from your SDR masters.

Color expertise.
Commercial experience.

Color expertise

2,000+

color grading projects

Our experience across 2,000+ color grading projects informs how Reborneye handles light and color.

Commercially deployed

Live golf, in HDR.

Our SDR-to-HDR technology has been deployed in live professional golf coverage on a major Korean streaming platform.

ServiceA major Korean streaming platform
ContentLive professional golf
WorkflowCloud-based live streaming with AWS MediaLive

Bring Reborneye into your video workflow.

We help identify where processing fits and which output format suits your production and delivery setup.

Your SDR source

Reborneye processing

Your service and screens

Servers and cloud
On your servers or in cloud live workflows.
Broadcast and streaming encoders
Discuss integration into encoding and playout workflows.
TVs and set-top boxes
Explore on-device processing with hardware partners.

Light and color, adjusted to the scene.

The HDR ecosystem is already here.